- Attemptattempt
- One provider execution of a job. A job may take several attempts before it produces an acceptable take; every attempt and its cost is recorded on the run receipt.
- Auguraugur
- The evidence desk. Augur gathers market evidence, weighs it deterministically, and returns an honest recommendation with a testable expectation: sources, ranges, confidence, and unknowns included. It recommends a real experiment rather than pretending to predict sales.
- Beatbeat
- A brief-side planning unit: one story moment the film must land: the persuasive or emotional step, independent of how it is eventually shot.
- Creditscredits
- The prepaid balance your production work draws from. Every spend against credits appears as a line on a run receipt, so the balance and the work always reconcile.
- Dailiesdailies
- The review room for production output. Every take appears here with its cost, provenance, and quality verdict, so you select what moves forward with full context: the film-set ritual, made auditable.
- Evidence snapshotevidence-snapshot
- A frozen copy of the evidence a decision was based on, stored with the decision itself. If the market moves later, the record still shows exactly what was known at the time.
- Expectationexpectation
- A testable prediction: what this work should achieve, in measurable terms: frozen before launch. The readout compares the confirmed result against it, honestly.
- Human Freezefreeze
- The human approval gate before production. Freezing locks scope, rights, claims, budget ceilings, and attempt counts so nothing can spend money or drift from what was approved. Production only runs against a frozen plan.
- Jobjob
- A planned unit of work. When a frozen brief is compiled for production, it becomes a set of jobs: each with an explicit provider, cost bound, and place in the plan.
- Memoriamemoria
- Brand memory. Memoria keeps a durable, erasable, client-scoped record of decisions, assets, and confirmed performance, with lineage between them, so the next brief starts from what actually worked.
- Provider ceilingprovider-ceiling
- The hard spending limit set for a media provider inside a run. Execution stops before crossing it: a ceiling is a guarantee, not a target.
- Readoutreadout
- The closing report of a campaign: what ran, what it cost, and what worked, compared against the expectation frozen before launch. Confirmed results flow into brand memory for the next decision.
- Run receiptrun-receipt
- The auditable record of a production run: what was requested, what actually executed, and what it cost, line by line. A rehearsal that spends nothing produces a run receipt marked zero spend.
- Scriptyscripty
- The automated quality review. Scripty checks every take against the brief: continuity, claims, technical quality: and records a verdict. Takes that fail can be retaken; nothing reaches delivery without a review on record.
- Shotshot
- A brief-side planning unit: one planned picture or moment in the film. Shots describe intent in the brief; production turns them into jobs, attempts, and takes.
- Sigil sealsigil-seal
- The certificate applied to the exact picture-locked delivery. The seal records provenance, required disclosures, platforms, and territories for that finished film: Human Freeze authorizes production; the Sigil seal certifies the result.
- Taketake
- A reviewable output produced by an attempt: one candidate picture or clip. Takes are reviewed in Dailies, judged by Scripty, and selected by humans before they move into finishing.
- The Crewcrew
- The specialist departments: strategy, creative, compliance, and the rest: that work on your project. Each proposes typed, reviewable changes to the one shared production brief; no department keeps a private truth.
